As part of the “Sustainable Interactive e-Agriculture Extension” project awarded to Prof. Hani Ghali in 2019 and funded by the Academy of Scientific Research and Technology (ASRT), the research team proudly launched “Ershad Masr” mobile application. The newly developed application provides advisory services for small farmers; which comes in the context of Egypt’s strategic objective for digital transformation.
The application helps farmers to conduct best agricultural practices that are in line with the latest agricultural trends. Through a user-friendly interface, the Ershad Masr application provides different styles of advisory services that fit the exact needs of each and every farmer. These services include simplified infographics, real-life illustrative videos, and recorded voice messages that help and guide them through every step in the process.
Smallholder farmers remain a cornerstone of agricultural and food supply chains in many developing countries, highlighting the importance of agricultural advisory services in enhancing agricultural productivity, combating climate change, increasing food security, improving rural livelihoods, and promoting agriculture as an engine for economic growth.