Introducing Cereasly, a project that is set to revolutionize the way children eat. As the first on-the-go cereal brand in Egypt and the MENA region, we aim to provide a delicious and healthy meal/snack that children can enjoy anywhere. With Cereasly, customers can join us in a unique purchase experience in which they can customize their cereal bowl by choosing the packaging material and design, type of cereal, type of milk, and toppings.

The primary research phase of this project was very important as the researchers wanted to examine the market size and the eligibility of starting such a new concept for selling cereal in Egypt and MENA. Through quantitative and qualitative research, the researchers found that there is a huge opportunity for this project in the market and it can be easily expanded in different areas including schools, shopping malls, and sporting clubs.

The only major challenge that we faced is formulating the best business model and selling channels for the project launching phase, however, we found a cost-effective selling channel which is using the movable food trucks model. This model will help us to be dynamically available in different places. Not just that, we also found a great opportunity to provide Cereasly ready-to-eat packed products to our customers through retailers (Hypermarkets). So, we can sell our products in our branches and through retailers.

Moreover, Cereasly offers a wide range of economic, social, and cultural benefits to society:-

Economic Benefits:
– Cereasly provides a new and innovative product in the market, which stimulates competition.
– Cereasly creates new job opportunities for anyone who wants to join us in our journey.
– The project increases demand for locally sourced ingredients, which supports local suppliers.
– We offer healthy and convenient snacks for children, so we can contribute to reducing healthcare costs associated with diseases related to poor eating habits.

Social Benefits:
– Cereasly encourages healthier eating habits, especially among children.
– The project promotes a culture of healthy eating, which can positively impact the community.

Cultural Benefits:
– By promoting healthy eating habits, Cereasly encourages a cultural shift towards valuing health and wellness as an important aspect of daily life.
– The project promotes cultural diversity by offering a variety of cereal options that highlight different flavors, toppings, and ingredients.

Cereasly, a graduation project (Research, Business Plan, and Campaign Execution) for Integrated Marketing Communication (IMC) students at The British University in Egypt, was awarded Best IMC Graduation Project – Class of 2022”.

Seriously, it’s the right time to invest in Cereasly.